A user guide

Working with Rachel.

A short guide to how I work, communicate and do my best work.

About me

I'm a senior marketer with 7+ years across lifecycle, eCommerce and growth - at agency (four years at Harvey) and brand-side (Amble Outdoors). I work strategically and hands-on, in equal parts thinking and shipping. Warm with people, particular about the work.

What I bring

Customer empathy. Knowing what actually builds trust, where people drop off, and what gets them coming back.
Strategy that ships. I love ideas, but only the ones that hold up against the brief, the budget and reality.
Momentum. Turning ambiguity into a clear next step is probably the thing I'm best at.
Ownership. I think about the whole journey and the broader business outcome, not just the task in front of me.
Warmth. People I work with tend to end up liking the work and each other a little more by the end.

How I do my best work

A few things matter to me:

  • A clear goal. What does success actually look like, and by when?
  • Context for the "why". Once I understand the reasoning, I can usually run with it.
  • Trust and autonomy. I move fastest when given the room to.
  • Honest, timely feedback. Tell me when something's not working - sooner, not later.
  • Space to think and contribute, then space to execute. Both halves matter to me.

I'm comfortable in ambiguity, but I'll push to turn it into priorities and next steps quickly.

How I communicate

Clear, warm, direct.

I'll happily get into a long brainstorm, but I'll also send a tidy summary at the end so we both know what we agreed to. Vague decisions are the thing I'll push back on.

When priorities shift, share the reasoning. I'd rather understand than just be told.

How I take feedback

I want feedback. I work better with it, and a bit restless without.

The version that actually helps: specific, in the moment, and clearly aimed at making the work better. Don't soften it for me - I'd rather hear the real thing.

Things to watch

A couple of patterns I know about myself:

  • I see potential before I see constraints. I've gotten better at slowing down and pressure-testing earlier, but if I'm being too optimistic, push back.
  • I take on more than I should. I'm getting better at flagging it, but a "Rachel, are you sure?" never hurts.

Personality notes

I've historically mapped onto Enneagram 7w3 - curious, optimistic, motivated by momentum and growth.

Recent retests have surfaced stronger Type 1 and Type 2 traits - more precision and follow-through, more service to the people around me. That tracks with where the last couple of years have taken me: less chasing every bright shiny thing, more grounded, intentional work.

At my best I bring possibility, care, commercial focus and follow-through. At my worst I'm trying to do too many things at once and feel overwhelmed. Both are usually fixable with a good cup of coffee and a clearer brief.

Thanks for reading. Now let's get a coffee.

← Back to Rachel